TRAFFIC 2006

About T.R.A.F.F.I.C. Who Should Attend? Testimonials Archived Shows 2008 Archive 2007 Archive 2006 Archive 2005 Archive 2004 Archive Sponsors Contact Us		Silicon Valley 2006 Schedule Final schedule and speakers will be posted by 1-20-2006. Why come and spend your time and money? This conference is the central meeting place for many of the world's top domain name owners, sponsors, and an ever increasing cross sections of the Internet.. This group of portfolio owners generate an estimated $750 million in total traffic revenue per year and growing. Their traffic in turn represents around 10% of Google's market share of search, and 15% of Yahoo's search market share. There is a lot of power, influence and opportunity represented via these 4 million web sites. The conference is a tightly designed information based event that is specifically promoting and educating people from the investment community, media buyers and senior executives about the domain channel and its importance to the search market. This presentation opportunity puts attending companies in a position of strong authority to influence the future direction of the domain channel and the revenue it represents. The focus of this show is introducing and promoting the domain channel to financial advisors,venture capitalists, media buyers and Silicon Valley senior executives. Many of the senior executives in eBay, Yahoo, Google and other major brands have never been exposed to the power of the domain space. Loosely the current domain traffic market is worth $750 million for the full 2005 calendar year. Plus the buying power that "Direct Navigation" or "Type-ins" represents by the traffic these domain names generate is responsible for premium performance when you translate into actual sales and compared to almost all other sources of traffic. MONDAY 1/30 Opening Night Cocktail Party Location: Google Headquarters Arrive EARLY as the opening night cocktail party will be an event you won't want to miss! Sponsored by Google, the party will be located at their World Headquarters, which is just a few minutes from the Santa Clara Marriott. Get a peek into the inner workings of the Internet’s most dynamic company. TUESDAY 1/31 8 AM – Breakfast with Key Note and sponsored by DomainNameLawyers.com “The Elevator Speech” Dan Warner, COO Fabulous.com A comprehensive overview of the domain landscape, relevant metadata, and insights into what the future holds for the highest growth vertical of internet marketing. Walk away from this inspired presentation with a firm grasp of how this market on the brink of consolidation came to exist and is rocking with the tide of market forces. [General Overview of the Market][Channel Statistics][Future of the Domain Channel] 9:15 AM – Featured Speaker “Financial Analysis” Ari Bayme, VP Milbank Roy This presentation is strictly about how the financial institutions view the domain channel. Offering a review of previous domain portfolio consolidations, this presentation details how the financial market viewed the transactions before and after they occurred. How does the financial world look at domain investments? What is the basis of their valuation model? Attend this session to understand the hard facts about domain financial analysis. 10:30 AM – Panel Discussion “Domain Acquisition” Tony Farrow Tim Schumacher Pool.com Sedo.com -Drops/Sales -Sales Monte Cahn Roger Collins Moniker.com Afternic.com -Registration/Sales -Sales How did 4 million domain names end up in the ownership of only 400 people? What is a domain portfolio? Why are domains purchased for traffic, resale and critical mass? Domains are acquired by domain mining, domain drops or aftermarket acquisition. Hear about the cost of building proprietary systems, the benefits of working with an intermediary management company, and the information you just have to know about every one of your domains to manage them properly. [Cards Have Been Dealt][Consolidation of Domain Verticals][Aftermarket Resale is now the Core Market] 11:45 AM – Panel Discussion “Venture Capital” Lou Doctor of Arbor Advisors Investment Bank Robert Hoult of Walnut-Ventures Where does the rubber meet the road for investment banks and the domain channel? What can they do for you? If you are thinking about selling how prepared are you? There is a lot to understand about how financial advisors and investment banks work before you can think about selling. Private equity, angel capital for development, venture capital, audit requirements and the “no go zone” for serious investors. Take this session as your guide into the financial unknown from a capital perspective. 1:00 PM – Lunch with Featured Speaker sponsored by Revenue.net/DomainSponsor.com 2:15 PM - Panel Discussion “Traffic Quality” Eytan Elbez Josh Meyers Google.com Yahoo! Search Marketing -Smart Pricing -Quality Development Dan Warner Ron Sheridan Fabulous Research Revenue.net/Domainsponor.com -Quality Research -Quality Control Traffic quality is one of the most debated topics this year. With the roll out of Google Smart Pricing and Overture’s trademark detection system the competition for high quality traffic is hot! The question still remains “What is high quality traffic?” The answers may not be as easy as you think. Traffic that produces high revenue today may be near worthless tomorrow and other traffic revenue may go through the roof as the market tightens. Isn’t it all about knowing the nature of each domain’s traffic? What benefit is the advertiser actually getting out of the traffic? How much can they afford to pay for those conversions? In the perfect world advertisers will pay a percentage of the lifetime value of the customers gained. Listen to detailed the value of traffic from an advertiser’s perspective. 3:30 PM - Panel Discussion “Revenue Diversification” Joseph Casale Casale Media -CPM Network Ryan Berryman DomainSponsor.com Domains are the most versatile media for internet commerce. They can be kept as raw land and used only for their traffic and resale value as an asset, or they can be fully developed. Domains can obtain revenue using CPC, CPA, CPM, CPL, or CPCall. There are very few restrictions on what can be accomplished or built on a domain. Search engines, CPA networks and Ad networks all have a risk of becoming nominal as the internet market evolves. The lowest risk channel is the one that owns the real estate 4:45 PM - Panel Discussion “Domain Development” Chris Stewart Brian Benko GolfCourses.com Backbay.com Adam Strong Ammar Kubba Strong Inc. TrafficZ.com True web development has been difficult in the past, but the future is looking very bright. Through the use of proprietary and open source software systems almost instantaneous web productions are now possible. Full web sites with domain specific content can include a choice from millions of products for sale, search engine meta-listings, advertisements, weather, news, graphics, practical textual content with short development times and cost. Building great web sites is becoming cheaper and less time consuming to build providing greater value to the principal brand – the domain name. 6:30 PM – Dinner Sponsored by Fabulous.com 8:30 PM – TRAFFIC Party sponsored by DomainSponsor.com and Revenue.net WEDNESDAY 2/1 8:00 AM – Breakfast “Local Search Domains” Featured Speaker Peter Hutto, VP Business Development and Sales Local.com (A division of Interchange) Local Search is the new frontier of internet marketing. With over 20,000 Yellow Page representatives, plus Google, Yahoo and Microsoft promoting local search it is an undeniable force that will change the face of search marketing and bring new blood into the advertiser base. How is local search going to affect the domain channel? Where are the opportunities? Domains that are location specific are a logical choice to become the new boom market. The question is probably not if but when to expect the shift. 9:15 AM – Featured Speaker “Domain Analytics” Dan Warner, COO Fabulous.com This presentation will give participants a summation of four years of research focused on the commerciality of the internet. It will offer a road map of the domain industry based on the deconstructive analysis of the four million domains that comprise the domain channel. These metrics that define domain attributes in a logical measurable way offer domain portfolio owners and potential investors a means to segment portfolios into isolated domain types and view points. After this presentation participants should be able to discuss portfolios using a “domain matrix” facilitating open communication about market segments represented in portfolios. 10:30 AM – Panel Discussion “Portfolio Consolidation” Doug Burke, Managing Director Software and Services PageMill Partners Jordan Rohan, Managing Director RBC Capital Markets The .COM bubble burst before the domain channel could consolidate. Domain acquisition through new registrations or domain drop programs is becoming increasingly difficult and expensive. Domain sale prices have reached the previous resale values they had before the crash. The market forces seem to dictate that a consolidation as inevitable, but is it? This session discusses events that need to transpire before a true consolidation can occur, the potential for a staged consolidation, and reasons why the big fish can’t buy today or possible ever. 11:45 AM – Panel Discussion “Domain Security and Risk Aversion” Dr. John Berryhill Ari Goldberger Attorney EsqWire.com Steve Sturgeon Esquire Paul Keating Esq. DomainNameLawyers.com Renova.com Richard Lau Domains are the real estate of the internet. Risk aversion is always a serious consideration when your business holds valuable assets. This presentation will focus on domain hijacking, registrar corruption, renewal process loss, and identity theft. How do you prevent your assets from being stolen without making your portfolio unmanageable? 1:00 P.M. – Networking Lunch. Bring your ideas and appetite. "Domain News" reported by Ron Jackson, DNJournal.com 2:15 P.M. – Panel Discussion “Success Stories” Mike "Zappy" Zapolin and Andrew Miller Internet Real Estate Group LLC Russ Goodwin Jeff Bhavnanie 3:30 P.M. – Panel Discussion “Domain and Portfolio Valuation” Panel Discussion Roger Collins Matthew Bentley Afternic.com Sedo.com Monte Cahn Rick Schwartz Moniker.com eRealEstate.com What are domains worth? Even for people that have been in the industry for years this question is not an easy one. There are a lot of things to consider in valuing a domain or a domain portfolio. The reality is that very much like real estate a domain is worth what someone will pay! However there is quite a lot of science behind valuing a domain and those varying methods will be detailed in this presentation 4:45 P.M. – Featured Speaker “Domain Sales” Peter Lamson, Vice President and General Manager BuyDomains & PureBusiness Matt Bentley, CEO Sedo BuyDomains.com and Sedo.com are considered the most successful individual domain sales businesses on the web. Selling domains is like running a store. You have domain stock, markup, turnover and revenue. The difference is that usually you only turn over 2% of your stock a year. Peter and Matt will carry the audience through the nuts and bolts of how the domain sales process works, and their vision of how the aftermarket will contribute to the channel in the future. 6:00 P.M. Sponsored Cocktail Party. Don't leave early, Lots of food and drink still to come and the best networking you have ever seen. THURSDAY 2/2 8 AM – Breakfast sponsored by eRealestate.com and NeuLaw.com. No event. Just break bread one last time.